Are you a fan of reading? If so, what types of books do you enjoy?
For the last few years I have been obsessed with business books (I have read A LOT of them), but as much as it bugs me to say, they’re all starting to sound the same. They outline a lot of the same concepts, principles, best practices…etc, but I can always seem to take something away from them, so I guess thats a good thing.
Something Caught My Eye
Just as I started to dive into some other genres (literature, history, science and Psychology) Marketing In The Round came across my radar. Now here’s the difference between most business books and the one Geoff Livingston and Gini Dietrich wrote.
Marketing In The Round is not only filled with great info, it makes you think, it makes you participate, it allows you walk away with an idea of how to move forward…and it’s all captured on paper.
They provide you with questions to answer, give you blank templates to fill in, and they walk you through 4 approaches to achieving marketing success in your business (Top down approach, Groundswell, Flanking techniques and Direct to the consumer), as well as take you through silos, and how to break them down (which is very important to understand).
Math Isn’t Easy
Look at it this way- If you were struggling in math class, two things can help you improve. First, someone gives you the info to solve the math problem and you struggle making sense of it, and then wonder how to actually apply it…OR…You can have a tutor walk you through each part of the problem, outline the steps you need to take to calculate the right answer, and give you the templates and the guidance to do so. That’s the difference between most business books and Marketing In The Round, Gini and Geoff are your tutors.
Look No Further
So, if you’re looking to find a book that outlines everything marketing (or at least what matters most) then look no further. This book is packed with valuable information, insightful suggestions, useful templates and gets you thinking about what you’re currently doing and what changes you need to make in order to do what you should be doing…Winning.
Great Job and congratulations Gini and Geoff, I enjoyed it very much!
Tags: geoff livingston, gini dietrich, marketing