Food Is Kind, But Kindfood Is Better

When you experience something special, it tends to stick with you. The memory of that particular experience is something you tend to carry in your back pocket, and pull out to compare to everything related.

I remember walking down to the lakefront on on recent holiday and I spotted this little shop that had this cafe/restaurant feel, named Kind Food. What intrigued me was that it looked to be Vegan, and because I recently became a vegetarian, it was something that was now on my radar. Unfortunately it was late, so it was closed for the night, but I knew I would be checking it out soon enough.

First Impression

A couple days went by until I found time to check it out. I arrived, walked up  and opened the door. This overwhelming aroma of yummy smell smacks me in the face, so I moved in quickly

I am greeted by Michael and the first thing he says is, “Hello and welcome to Kind Food, my name is Michael, what is your name?”.  From that point on he addressed me as Troy, which really made the experience comforting and real. He took the time to suggest some items that were a great fit for the weather that day (super hot) and then explained the ingredients in the items and why it was a healthy choice.

I ended up getting the Beauty Salad (Kale salad) with a Green Gorilla shake (green smoothie) and WOW was it ever good. It was such a great experience from start to finish that I decided that I would have to bring one of my Account Managers for lunch the next day.

Second First Impression

As we sat and enjoyed a great lunch, something became apparent to me. Everyone that walked in was either greeted by name or asked what theirs was, and called by that for the rest of their visit.

My Account Manager Dan picked up on this and was very impressed, so much that he tested them by asking,  ”What was your name again?”, to which Michael replied, “My name is Michael, it was great to meet you, Dan.”

Boom! and a passing grade was handed out (not literally, lol).

Two Minutes Can Last Forever

After Dan and I had lunch, I decided to take a look at some of the products they offered.

As I was perusing the shelf, one of the owners (Kelly) came over and asked me if I had any questions (of course I do, I always have questions, hehe). I asked about meat, dairy, diets, protein, etc, and she had such detailed answers to all of my questions that it really made my overall experience that day nothing short of fantastic.

I had great food, great service and a mini lesson on the benefits to a vegan lifestyle. It was definitely an experience I wont forget.

Doing It Right

Kind Food is really taking the necessary strides to creating a solid brand, market leadership and a foundation for growth. Take a look at their Twitter stream, their Facebook community, and the wall interaction thats happening. Or watch their Youtube videos to see how they’re educating people on how easy it can be to eat healthy, or read their blog, filled with great information on a variety of subjects.

Kind Food has become one of my favourite spots – how many other establishments offer an education with lunch and dessert?

I want to thank Ken, Kelly, Erin, Michael and all the great staff that make each visit both enjoyable and memorable.

Your Friend,

Troy Claus

“To do more for the world than the world does for you, that is success.” – Henry Ford.