Everyone talks about avoiding it, yet to some degree we all fall victim to it at some point or another:
Impulse Decision Making
Whether it’s business or personal, being impulsive can have some negative, and sometimes positive affects (more luck than anything), so knowing how and when to avoid being impulsive is the key.
I try to look at impulse the same way I look at risk. I do an “impulse assessment” before I buy a product, hire a service or say yes to what seems to be an “excellent” offer.
The last point above is probably the one that gets most of us. Have you ever noticed after you make a purchase you feel guilty, nervous or even sick to your stomach? This feeling that arises is known as “Cognitive Dissonance” – when you buy a product and feel that the alternative would have been the better choice.
I have learned a few harsh lessons myself, varying from a pet to a date, all the way to a business partner.
(No, not Danny Brown, who is my current business partner).
It’s okay to admit you’ve lost the odd bout to impulse – the key is realizing there is nothing wrong with stepping back and thinking for a second. If the person on the other end is rushing you, or says there is no time to waste, walk away, because it isn’t worth your time or money.
I would like to close by offering a one-time deal to anyone reading the blog – if you buy my product NOW it will change your business forever. Don’t wait, just click the link below. (if you’re looking for a link, read the post again)
“To do more for the world than the world does for you, that is success” – Henry Ford
image: Matt Berube